Following on from Comercia’s support of Kendlbacher Getränkevertriebs GmbH n their successful launch into the USA of “Omi’s Apfelstrudel” (a natural apple-based drink), Comercia will provide further expertise at the forthcoming SIAL food event in Paris taking place between 19th –23rd October.

The SIAL event is the largest food event in the world with 6,500 exhibitors from 105 countries and over 150,000 visitors expected for 2014.

Comercia’s US engagement for Kendlbacher included researching, setting and attending meetings with a number of potential importers, distributors and large retail outlets across various States.

Comercia also provided support at the Fancy Food Show in New York, where the product received fantastic exposure including reviews in the Wall Street Journal and coverage on FOX TV Business News.

With Comercia’s help, within six months the client has successfully entered the US and has secured an import and distribution base, launch customers and has began placing local staff in the USA.